Articles
GoPro is still too big a household name for the DJI Osmo Action 5 to compete
Imaging Recource BrandsThe term “action camera” is far too broad: most consumers won’t really know what you’re referring to if you mention them in general conversation. Mention a GoPro, however, and the recognition instantly clicks. Thanks to some stellar marketing over a decade ago, GoPro has established itself as the household name for durable consumer-grade videos.
With the upcoming release of the GoPro Hero 13 and GoPro Hero models, we’ve seen the brand continue to show its power - even though the specifications aren’t all that impressive in the greater scheme of the market. So competitors like DJI, with...
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