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Apple’s doubling down on AI with the iPhone 16 hasn’t moved many shares
Imaging Recource BrandsThe new iPhone 16 range has an array of features, including an improved camera and new controls, but Apple made a point of highlighting that this would be the first iPhone series built ground-up to support their flagship AI: Apple Intelligence. Apple has been comparatively late to the AI party, with many of the features offered by Apple Intelligence being available elsewhere. The ability to generate emojis or images, along with AI neural language networks, are some interesting additions to the Apple formula, but they don’t seem to have had a huge impact on share price.
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