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Adobe Moves Deeper Into Generative AI With Firefly Video Model
PCMagThe model, announced at Adobe Max, will appear in the standalone Firefly web application. It rolls out alongside AI updates to Photoshop, Illustrator, Premiere Pro, and Lightroom.
Adobe has cautiously dipped into generative AI with its Firefly technology, wary of low-quality results and treading on intellectual property rights. But at its Max conference this week, it unveiled a Firefly Video Model that supports text to video and image to video.
"Video generative AI is …