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Meta Tests Facial Recognition Tech to Fight Deepfake Celebrity Ads

Meta Tests Facial Recognition Tech to Fight Deepfake Celebrity Ads

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A person is smiling outdoors. Illustrated icons show a lock, a shield, and a check mark. Text reads "we're protecting your image from being misused." Below is a prompt to "Take a video selfie" with a "Recover" button.

Meta will use facial recognition technology to fight the rise of deepfake celebrity ads and help social media users recover their accounts.

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