Articles
How White Balance Shifts Affect Our Perception
fStoppers
To fully understand how white balance affects our perception, we must first explore how color shapes our emotional response in photography. Since the dawn of time, we humans have become accustomed to associating certain colors with specific contexts. The ability of humans to read visual cues for signs of danger is likely an instinct as a survival mechanism. For example, brightly colored insects scream danger without having to look into the species.
