Articles
Gen Z Helps YouTube Dominate Podcast Market
PCMag
'For this younger audience, the ability to watch their favorite podcasters, not just listen, adds a layer of engagement that traditional audio platforms lack,' Edison Research says.
A few short years ago, Spotify and Apple battled it out for podcast dominance, with YouTube in the wings as a third player in the fight. According to a new study from Edison Research, the Google-owned site has now surpassed its challengers as the most preferred podcast platform.
Over the …
