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Yashica Capitalizes on Compact Camera Craze With New ‘City’ Series Point-and-Shoots

Yashica Capitalizes on Compact Camera Craze With New ‘City’ Series Point-and-Shoots

Petapixel-News

Two cameras are displayed against a colorful geometric background. The left camera is black and labeled "Yashica City 100," while the right camera is white and labeled "Yashica City 200." The background features diagonal stripes in bright colors.

Compact cameras are all the rage. While companies like Panasonic are trying to capitalize by making minor tweaks to relatively pricey older cameras with models like the ZS99, others opt for a "make it as cheap as possible" approach. Yashica falls into the latter category with its latest compact cameras, the City 100 and City 200.

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