Articles
FTC: Companies Are Using Your Data for Individualized 'Surveillance Pricing'
PCMag
According to a new FTC report, retailers are hiring 'intermediary firms' to algorithmically tweak and target their prices, so you may be paying more based on your web history and profile.
Your personal data, including your precise location, browser history, and even your mouse movements, is being used by some companies to show different prices for the same products—a phenomenon the FTC has dubbed "surveillance pricing."
According to a new FTC report, retailers are hiring …
