Articles
Why Friends and Family Discounts Backfire
fStoppers
Your sister needs engagement photos. Your college roommate is getting married. Your neighbor wants family portraits. They all know you're a photographer, and they all expect the "friends and family discount." It feels natural to help the people you care about, especially when you have a skill they need. So you cut your rates in half, or maybe shoot for free, thinking you're being generous and strengthening relationships.
