Articles

Apple Is Years Behind Google and Microsoft in AI. How Soon Will It Affect Sales?

Apple Is Years Behind Google and Microsoft in AI. How Soon Will It Affect Sales?

PCMag
Apple hasn't delivered on the AI experiences it premiered at last year's WWDC. It seriously risks losing device sales and market share if it continues to neglect Apple Intelligence.

At Apple's 2024 Worldwide Developer Conference, I sat in the baking sun outside the company's glass spaceship-like headquarters in Cupertino while Craig Federighi described the marvelous capabilities of Apple Intelligence. He promised that your iPhone would be able to synthesize …