This spring, both Nikon and Canon made vague statements about price increases in the US because of tariffs. Nikon gave a date of June 23 for the increase, though it didn't provide any specifics. Canon simply said that it would be increasing prices, with no date or amount specified. The companies have now followed through on those statements, with increased pricing of some Nikon and Canon cameras and lenses as of June 23.

We looked at prices on Nikon and Canon websites, and compared those numbers to price tracking data on Amazon through CamelCamelCamel and Keepa, along with launch pricing information. Of course, pricing data from Amazon can be tricky. Despite that, the pricing history graphs generally show a clear price spike for some Canon and Nikon gear.

While the exact difference depends on each piece of gear, the average price increase for Nikon cameras and lenses is 10.05%. That aligns with the current 10% baseline tariff on all countries. Sigma also increased its prices by 10% on June 2. Not every piece of gear is impacted, at least at this point. That could change as stock currently in the US sells out, but it isn't clear if that will happen.

A screenshot of the Canon EOS R3 pricing history at Amazon via Keepa shows a steep price jump on June 23. The R3 is the most dramatic example of the pricing increases.

Canon's pricing changes range from $100 to $500. That equates to an average percentage increase of 9.7%. Again, that's closely in line with the base tariff rate. There are outliers, such as the R3, which jumped from $3999 to $5399 on Amazon and B&H. However, it was most often selling for $4999, a much less significant increase. Plus, the new price is still cheaper than the $5999 launch price.

Making matters more complicated is the fact that the 90-day pause on reciprocal tariffs is set to expire on July 9. Negotiations are ongoing, but the latest reports show that imports to the US could face tariffs of 24% from Japan, 37% from Thailand, 46% from Vietnam and 20% from Europe. The situation with China is slightly different, with the reciprocal tariffs delayed until August 12. After that deadline, tariffs could jump to 34%.

Companies haven't been willing to say whether prices could increase again if tariffs go up on July 9. Given that we are seeing price increases in the US consistent with the current 10% tariff rate, it seems feasible that we could see additional increases if new deals aren't made. Companies could absorb the 14 to 36% increase, but that seems unlikely given how high those percentages are. If you're looking to pick up a new camera, lens or accessory, now is probably a good time to do so.