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H&M Unveils AI-Generated Models That ‘Won’t Replace Photography’

H&M Unveils AI-Generated Models That ‘Won’t Replace Photography’

Petapixel-News

Split image: On the left, a woman in a white outfit stands on a city street crosswalk. On the right, a woman in a dark blue outfit stands by the water with a cityscape in the background and "DIGITAL TWIN" text above her.

Swedish clothing retailer H&M has started rolling out what it calls "digital twins", effectively AI-generated clones of models.

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