Camera photo: Fujifilm

Rumors had been swirling for weeks about a looming increase in Fujifilm prices in the US on August 1, and now those rumors are confirmed. Prices of Fujifilm cameras and lenses have increased, with list prices for US customers as much as $800 higher than they were in July.

The price increases apply to both cameras and lenses. We noted prices at B&H and Fujifilm yesterday and compared them to list prices as of today. Most of the company's camera lineup has seen an increase, with the exception of a few older models, the X half and the newly released X-E5. The rest have been increased by anywhere from 10 to 15%.

The GFX100 II, for example, jumped from $7,500 to $8,300, resulting in a $800 difference. Percentage-wise, the X-S20 saw the most substantial change, with a 15% increase. Most of the lenses we looked at increased from $100 to $200.

US retailer Moment shared about the increase with a list of cameras and their respective prices. It also addressed the fact that many Fujifilm cameras are backordered, explaining that, according to Fujifilm, "all open backorders containing these affected products will be subject to the price increase." That's far from good news for those who have backordered cameras and expected a certain price. If you ordered from Moment, though, it said it is paying the difference in price so that customers don't have to. How other retailers plan to handle this is unclear.

This increase should come as no surprise, given the tariff situation in the US. Most other camera brands had already increased prices, including Canon, Nikon, Sony, Leica and Sigma. Canon even recently said that it will potentially increase prices again. Japan and the US recently reached a new trade agreement with a 15% tariff rate on goods shipped to the US, but that's still higher than the 10% rate that had been in place since May.