Articles
Why Other Camera Companies Can’t Follow Sigma’s Approach to Pricing
Petapixel-News
This week, Sigma announced that it would be absorbing the additional 5% cost of the newest US tariff on Japanese goods. When bigger, far more established companies like Canon have already said they plan to increase prices and cut costs in response, it's important to understand why Sigma was able to take the action it did while its contemporaries likely cannot.
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