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Sigma Holds the Line on Lens Prices Despite New 15% U.S. Tariff

Sigma Holds the Line on Lens Prices Despite New 15% U.S. Tariff

Imaging Recource Brands
While many camera manufacturers are reacting to increased tariffs with price hikes, Sigma is choosing a different route. The company has confirmed it will not raise prices in the U.S., even as new import duties from Japan jump from 10% to 15%. Earlier this year, Sigma implemented a pricing adjustment to account for the initial 10% tariff. But as the U.S. government adds an additional 5% under its revised trade agreement with Japan, Sigma says it will absorb that cost rather than pass it on to consumers. “After careful evaluation, we have decided to absorb the additional 5% increase...
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