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Peak Design and Fujifilm Launch Field Lab, an In-Store Hands-on Gear Experience for NYC Photographers
Imaging Recource BrandsPeak Design and Fujifilm have teamed up to open Field Lab, a new in-store experience for photographers inside Peak Design’s New York City shop.
Both companies aim for this space to break away from the usual retail routine—no more stiff demo units locked behind glass. Instead, photographers can try out Fujifilm cameras with Peak Design’s bags, straps, and tripods in a way that mirrors real shooting scenarios.
The Field Lab also doubles as a service point, offering free gear cleanings and checkups by Fuji-certified technicians. Opened on World Photography Day, the Field Lab will run...
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