Articles
Hasselblad Hints at a New Camera and Lens Announcement for August 26
Imaging Recource BrandsHasselblad has released a short teaser revealing that it will announce a new camera and lens on August 26, 2025. The five-second clip, posted on the company’s official X account, shows a partially obscured X-series camera and lens alongside the tagline “Brilliance at every moment.” The event is scheduled for 14:00 CEST.
BRILLIANCE AT EVERY MOMENT
26 AUGUST 2025, 14:00 CEST pic.twitter.com/uGzHzKdCKt
— Hasselblad (@Hasselblad) August 21, 2025
A Likely Successor to the X2D 100C
While Hasselblad has not officially confirmed the model, the camera featured in the teaser...
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