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Fujifilm Rumored to Launch GFX Eterna Cinema Camera This September

Fujifilm Rumored to Launch GFX Eterna Cinema Camera This September

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Fujifilm is rumored to be preparing for the official launch of its first-ever large-format cinema camera, the GFX Eterna, on September 11, 2025. According to a report from Photo Rumors, the announcement will take place just one day before the International Broadcast Convention (IBC) kicks off in Amsterdam, which runs from September 12 to 15. The GFX Eterna was first teased in November 2024, with Fujifilm gradually revealing development updates earlier this year. If the rumors hold true, this will mark Fujifilm’s entry into the professional cinema camera market. The Fujifilm...
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