Image: Rollei

Rollei Analog may have something new coming for analog shooters, according to its first Instagram post in four years. The company shared "We are back" on its account this week, with hints that something is coming.

The Instagram account rollei_analog hadn't posted since October 14, 2021. This week, though, it shared a post with a Zebra and text saying "We are back" and "be prepared and stay tuned!" The caption of the post said it has "big plans, new projects and analog inspiration." It isn't clear if it's simply an announcement that the Instagram account will be active again, or if there will be new products coming.

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Hans O. Mahn GmbH & Co. KG manages the Rollei Analog brand, which specializes in film, photo chemicals and photographic papers. It last shared news on its website in 2020, so even that platform has been quiet for a while. You can still buy Rollei-branded film; however, it's not produced in-house by Rollei and is repackaged from other major manufacturers.

Over the past year, we've also seen the Rollei name pop up on other products, including a mirrorless lens and the Rollei 35AF film camera. However, those products are the result of licensing deals, with other companies obtaining the rights to use the Rollei branding on their products. The lens looked as though it was likely a re-branded 7Artisans offering. The revival of the iconic Rollei 35 in an autofocus format was a project by Mint Camera, which licensed the Rollei name from Rollei GmbH & Co. KG.

Rollei Analog's cryptic post leaves a lot to the imagination, and the comments are peppered with requests. We'll just have to wait and see what it means by "big plans," though.