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Tariff Watch: Nikon implements second price increase for US customers

Tariff Watch: Nikon implements second price increase for US customers

DPReview News
the black nikon z 6iii on a gray background2
The Z6 III is now more expensive for US customers.
Image: Nikon

In August, Nikon warned that it would be raising its prices in the US on September 1 because of the negative impact of tariffs. At the time, the company didn't specify which products would be impacted or how much the increases would be. Now, those new prices have taken effect.

This is the second time Nikon has increased prices in the US because of tariffs this year, though the first price adjustment only affected its lens and accessory lineup. The company's cameras were not impacted. Unfortunately, that's no longer the case. Most Nikon cameras are now more expensive, with an average increase of 8%.

September 1 price (% change) Original MSRP
Z5 II $1847 (8.8%) $1697
Z7 II $2497 (8.7%) $2297
Z6 III $2697 (8%) $2497
Z8 $4297 (7.5%) $3997
Zf $2197 (10%) $1997
Z50 II $1007 (11%) $907

The first price adjustment impacted Nikon's lenses, and some models received an additional increase with this second round. For example, the Nikkor Z 50mm f/1.2 S has gone from $2100 to $2247, and the Nikkor Z 14-24mm f/2.8 S from $2497 to $2697. The pricing change on Nikon's lens lineup was less significant than the pricing change on the camera bodies, potentially because those prices had already been increased once. Many of the company's budget-focused lenses did not change in price.

The company previously raised US prices across its lineup on June 23rd by an average of around 10%. Since then, the tariff situation has been in flux as trade terms were negotiated between the US and the various countries where Nikon makes its products.

Of course, Nikon isn't the only company that has adjusted prices. Over the weekend, Fujifilm also increased US prices, marking its second price hike within a month. Additionally, earlier this year, Canon, Sigma, Sony and Leica all marked up their products in response to tariffs. Thus far, of those companies, only Canon has made a statement about a potential second adjustment.