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How Hasselblad Lost Its Luxury Status (And Then Got It Back)

How Hasselblad Lost Its Luxury Status (And Then Got It Back)

Petapixel-News

A black Hasselblad camera with no lens is centered inside a glowing golden ring with sparkles and light effects on a dark background.

Hasselblad is one of the most storied names in photography. The company was founded in Sweden in 1841 as a trading business, but later in the decade, Victor Hasselblad began producing cameras that defined the brand and set a new standard for precision and design.

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