Black Friday 2023 is finally here, and if you're just getting around to your holiday shopping, there are a ton of great deals to be had across the internet. Black Friday may still technically be one day, but we've been seeing solid early Black Friday deals throughout the entirety of November. Thankfully, many of them are still around today and they've joined a new crop of deals that have popped up for the post-Thanksgiving shopping event. We at Engadget care most about consumer electronics, and Black Friday (along with Cyber Monday) typically brings the best prices on the best tech that you'll be able to find all year. This year is no exception. Here are the best Black Friday deals you can get this year on laptops, tablets, headphones, smartwatches, robot vacuums and much more.

Best Black Friday Apple deals

Apple AirTags

A four-pack of Apple’s AirTags have dropped to $80, which is just about $5 more than the pack’s record-low price. If you’re unfamiliar, AirTags are small Bluetooth trackers that you can keep in your bag or luggage or attach to items like your keys so you can keep track of their location. The only catch is that these only work with Apple devices as their host device, so Android users will have to pick a tracker from another brand to get similar benefits. AirTags connect to Apple’s Find My network, so you can see where your stuff is in that app and even force the gadgets to ring so you can more easily find your belongings (if you’re within close proximity).

Apple Watch Series 9

The new Apple Watch Series 9 has dropped to $329 at Amazon, Walmart and Target in a Black Friday deal. That’s $70 off its usual price and the lowest we’ve seen since it debuted in September. That’s the price you’ll pay for the 41mm model, but the 45mm models are now down to $359 with the same $70 discount. The Series 9 took the crown of the best smartwatch you can get right now in our guide thanks to its new S9 SiP that brings slightly speedier performance and on-device Siri processing, the new Double Tap feature and other improvements.

Apple Watch SE

The Apple Watch SE has dropped to a record low of $179 for Black Friday, which is $70 off its usual price. It may not have all of the advanced health tracking features of the Series 9, but the SE has all of the basics you’d want in a smartwatch, including smart notifications, all-day activity tracking and perks like Fall and Crash Detection and Emergency SOS. If you’re looking for a good entry-point into the Apple Watch space, or a gift for someone who has never worn a smartwatch before, the Apple Watch SE is a great option.

Apple AirPods Pro (2nd Gen)

The latest version of Apple's AirPods Pro is back on sale for $190 at Amazon and Target. That matches an all-time low and comes in $60 below the pair's usual going rate. The AirPods Pro are the "best for iOS" pick in our wireless earbuds buying guide thanks to their easy pairing and deep integration with Apple devices. Effective active noise cancellation (ANC), a superb transparency mode and a pleasingly warm sound profile help as well, as does a new "adaptive audio" mode that can adjust the earphones' noise control settings based on your surroundings. That said, their battery life is just average at six-ish hours per charge, and you really have to use an iPhone to get anything out of them. 

We gave the Lightning-based version of the second-generation AirPods Pro a review score of 88 last year; this new iteration is almost identical, only it comes with a USB-C charging case and has a higher IP54 dust-resistance rating. If you don't care about the updated charging port, note that the older Lightning version is on sale for $169 at Walmart.

Apple AirPods (3rd Gen)

The third-gen Apple AirPods are back down to $140 at Amazon and Best Buy, matching the lowest price we've seen. Typically, the wireless earbuds have retailed between $10 and $20 higher over the past few months. We gave these AirPods a review score of 88 back in 2021: You can get better-sounding and more featured earbuds for much less, but if you're an iPhone owner who hates the feeling of traditional in-ear headphones, it might suit you well. It has a mostly balanced sound despite its unsealed design, and it gets the usual AirPods conveniences like hands-free Siri, Find My device tracking and quick pairing with other Apple gadgets. Just don't expect much in the way of deep bass or noise cancellation, as is the case with all earbuds with an "open" design.

Apple iPad (9th-gen)

Apple's 9th-gen iPad is down to a new low of $230 at Amazon and Target. This is the budget pick in our iPad buying guide, and it earned a review score of 86 in 2021. It's the last iPad to use Apple's old design language, so it has thick bezels, a Lightning port, a Home button and a non-laminated display. This variant also comes with a paltry 64GB of storage. At this price, though, it's hard to do better if all you want is a large screen for streaming video, playing games and browsing the web. If you need more storage space, the 256GB model is also down to a low of $380.

Apple iPad Air

The iPad Air M1 is back down to a record low of $500 right now ahead of Black Friday. All color options are discounted. The Air is still the best iPad for most people at the moment, although we expect to see a fresh lineup with the latest M-series processor debut early next year. However, if you want a new iPad immediately, the Air offers speedy performance, good battery life, a slim design and Apple Pencil 2 support.

Apple iPad (10th gen)

The 10th-generation iPad is down to its lowest price ever at Amazon and Target. The 64GB model is just $349 for Black Friday in all four colors. That's $100 off and $30 less than the previous low. We gave the revamped standard iPad an 85 in our review. Compared to the 9th-gen model, the new version ditches the Home button and comes with a larger, 10.9-inch display. The front-facing camera is now on the landscape edge, which is much more convenient for video calls, though the tablet (for some reason) still only works with the first generation Apple Pencil.

Best Black Friday home deals

TP-Link Kasa Smart Plug Mini

The smart plug we recommend for most homes is TP-Link's Kasa Smart Plug mini. A four-pack is on sale for $35 which is about $3 more than it sold for during Amazon's October Prime day sale, :but still a decent $15 savings. Plugs like these are a simple way to add some smart capabilities to any home, letting you turn on lights with just your voice, set automated schedules and routines that are triggered by other activities. These would make a great stocking stuffer for anyone you know who's curious about smart home connectivity but hasn't yet taken the plunge.

Dyson Airwrap

The coveted Dyson Airwrap is down to the cheapest price we’ve ever seen, just $480 when you clip the $20 coupon on Amazon’s product page. This hair tool uses the Coanda effect to keep air flowing around its barrel, helping you style your hair more easily. It also maintains a safe temperature for hair, resulting in less damage overall. You’re getting a number of accessories with this Airwrap bundle as well, including two differently sized barrels, separate brushes for soft or firm smoothing, a Coanda smoothing dryer and more.

TP-Link Deco EX75 Wi-Fi 6E mesh router

TP-Link’s Deco EX75 mesh router system with two beacons is $100 off and down to a record low of $200. This is our top pick for a Wi-Fi 6 mesh router system, and the two-pack should cover up to 5,500 square feet with stable connectivity. When we tested the three-pack, we were impressed by how well the system balances power with user friendliness. Its network is reliable and fast, and its companion app is easy to use and clearly shows you things like all of the devices connected to your network, current speeds and more.

Sonos Black Friday sale

Sonos has kicked off its Black Friday sale for the year, bringing a range of discounts on smart speakers and home theater gear. The deals include the flagship Sonos Arc soundbar down to $719, which is a $180 discount. The mid-range Sonos Beam (Gen 2) and the more basic Sonos Ray are also on sale for $399 and $223, respectively; that's a $100 drop for the former and a $56 drop for the latter. All three devices are recommendations in our guide to the best soundbars. In other home theater deals, the Sonos Sub (Gen 3) subwoofer is $160 off at $639, while the more compact Sonos Sub Mini is $86 off at $343.

Elsewhere, the Sonos Roam portable speaker is down to $134 from its usual $179, while the Sonos Roam SL — which is effectively the same device sans built-in microphones — is down to $119 from its usual $159. For a smart home speaker, the Sonos Era 100 is $50 off at $199. We highlight the Roam and Era 100 in our guide to the best smart speakers. For those looking to add Sonos functionality to existing audio gear, the Sonos Amp is now $599, a $100 discount, while the Sonos Port is now $399, a $50 discount.

You can read our reviews of the Arc, Beam, Ray, Roam and Era 100 for more details on what to expect from those devices. We like Sonos speakers for delivering relatively clean and balanced sound and a straightforward app that lets you connect to numerous music services. Their main appeal, however, is their ability to link up with the company's other devices in one connected audio system. Deals on any Sonos gear are fairly uncommon, so this is a good chance to save if you're looking to build out your own system. Sonos says this sale will run through November 27.

Google Nest Thermostat

Google’s Nest Thermostat is on sale for $90 right now, which is $40 off and close to a record low. It’s a pared-down version of the Nest Learning Thermostat, but it has plenty of smart features and should help you save on energy costs over time. This model is Energy Star-certified and will automatically turn temperatures down in your home when you leave the house, and you can adjust heating and cooling schedules from your phone.

Amazon Echo Dot + TP-Link smart light bulb bundle

Almost the entirety of Amazon's Echo speaker lineup is on sale for Black Friday, with most bundled alongside a TP-Link Kasa smart bulb for no extra cost. The offers include the Echo Dot back at an all-time low of $23, the Echo Dot with Clock for $35 (a $25 discount), the standard Echo within $5 of its all-time low at $55, the larger Echo Studio for $155 and the entry-level Echo Pop back at its Prime Day price of $18.

Of those, the Echo Dot and base Echo are likely your best bets — the former is the "best under $50" recommendation in our smart speaker buying guide, while the latter is our "best under $100" pick. The Echo Studio is still decent if you want better audio quality, though it's harder to recommend when the Sonos Era 100 is also on sale, while the Echo Pop is essentially a weaker-sounding Echo Dot for only a few bucks less. But if you're building a smart home around Alexa, each device offers similar functionality.

Amazon Echo Show 5 + TP-Link smart light bulb bundle

Most of Amazon's Echo Show smart displays are also discounted. The recently updated Echo Show 8, for one, is on sale for a new low of $105, while the smaller 5.5-inch Echo Show 5 is back down to an all-time low of $40. Those two typically retail for $150 and $70, respectively. Again, both devices come bundled with a free LED smart bulb. You can also get an Echo Show 5 with a Ring Video Doorbell for $65.

The Echo Show 8 is the top Alexa pick in our guide to the best smart displays; compared to the Echo Show 5, it packs a better screen, richer speakers and a much sharper camera for video calls. But if you want something closer to a smart alarm clock for your nightstand, the smaller display still delivers most of the same Alexa smarts. If you want a larger panel, the rotating 10.1-inch Echo Show 10 is $90 off at $160 as well. We gave that one a score of 83 back in 2021, though our review found the Echo Show 8 to be a better value for most.

Google Nest Hub

If you're partial to the Google Assistant, Google's Nest Hub is also on sale for $50 at Target and Walmart. That's $10 higher than its all-time low but still $50 off Google's list price. The Nest Hub is the top overall pick in our smart display buying guide, and we gave it a review score of 89 back in 2021. It has a 7-inch screen, so it's a bit bigger than the Echo Show 5 but should still be compact enough to fit neatly in a bedroom or small office. While it lacks a built-in camera, that may be a selling point for those who especially sensitive to their privacy (though no smart display is truly privacy-conscious). If you want a larger model with a webcam and stronger speakers, the 10-inch Nest Hub Max is also on sale for $129.

Breville Smart Oven Air Fryer Pro

Breville’s Smart Oven Air Fryer Pro is 29 percent off and down to $320 for Black Friday. That’s the best price we’ve seen since the start of this year on one of our favorite air fryers. This Breville machine is much more than an air fryer, though — it has 13 cooking functions and a capacity that can handle a full turkey, so it’s more like a mini convection oven that sits on your countertop. It’s best for people who love to cook and have big families, or those who maybe don’t have a traditional oven and want a versatile (and relatively small) appliance for their kitchen.

Ooni Black Friday deals

Ooni Black Friday deals include some of the lowest prices we've seen on the company's pizza ovens and accessories. The 12-inch Fyra is on sale for $244 right now, which is more than $100 off its normal price. It earned a spot on our best pizza oven list thanks to its compact profile and the fact that it runs on wood pellets instead of chunks, making it easier to refill and you'll spend less time tending to its fire overall. Ooni's handy pizza steel is also on sale for $70 in this sale.

Solo Stove Black Friday deal

Solo Stove’s Black Friday deals have knocked up to $245 off fire pit bundles, up to $100 off fire pits by themselves and even more. A standout is the Ranger Backyard Bundle 2, which is $145 off and down to $320. It includes the company’s most compact fire pit along with its accompanying shield, stand, lid and shelter. Everything you’d need for an easy setup right out of the box is included in this bundle, and the 2.0-version of the Ranger includes a removable base plate and ash pan, both of which make the fire pit much easier to clean.

Best Black Friday Xbox deals

Xbox Wireless Controller

If you need a spare gamepad for your Xbox, official Xbox Series X/S Wireless Controllers are as low as $40 at Microsoft. As with the DualSense deal above, this discount applies to various colors. Typically, we see the gamepad retail between $50 and $60 depending on the colorway. The Series X/S controller doesn't have the DualSense's advanced haptics and requires AA batteries for power by default — we recommend grabbing a rechargeable set — but some will always find its shape and asymmetrical joysticks more comfortable. It's also simpler to set up and use on PC.

Xbox Series X

The Xbox Series X bundled with Diablo IV is down to $439 from Walmart. The console itself has a list price of $500 and the game is typically listed between $40 and $70, so this is like getting a $60 discount on the console plus a free copy of the huge action-RPG. If you're a frequent Target shopper, note that the retailer is selling this same bundle with a $75 store gift card for $450.

Xbox Series S

A starter bundle that includes a 512GB capacity Xbox Series S and a three-month subscription to Game Pass Ultimate is currently $240 at Microsoft. The console by itself has a list price of $300 and three months of access to Xbox's service will set you back $51 after this year's price hike (though the first month is often just $1 for new members).

Best Black Friday subscription deals

Hulu Black Friday deal

Hulu’s Black Friday deal is a great one for anyone who has not subscribed to the ad-supported tier yet. You’ll get one year of the service for only $12, which comes out to just $1 per month. That’s 85 percent off the standard monthly price and a great deal if you’ve been wanting to see what all the hype is about for shows like The Bear and Only Murders in the Building. The deal is available to new subscribers, and returning subscribers who have not been paying for Hulu for at least one month.

Peacock Black Friday deal

Peacock has discounted its monthly and annual subscription plans for Black Friday. You can access the services starting at $2 per month for the first year, instead of the usual $6 monthly price, with the code BIGDEAL. If you'd rather pay upfront for one year of access, you'll spend only $20 with the code YEARLONG. The sale runs from November 22-27, and the offer excludes current Peacock Premium and Premium Plus subscribers. In addition to classic movies and new reality TV shows, Peacock has a smattering of live sports offerings that include Sunday Night Football, Big Ten Football and Premier League.

ProtonVPN Black Friday deal

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