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Tamron Shuts the Door on Fast Primes: ‘We Are Focused on Our Strengths With Zooms’

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A person holding a Sony camera with a large lens, adjusting settings while wearing a camera strap labeled "Sony α7.

In September, Tamron announced the 90mm f/2.8 Macro lens, a move that looked like a return to the production of fast primes for the company that has lived exclusively in the world of zooms for the past several years. Unfortunately, its launch looks more like the exception, not the rule.

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