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Sandmarc’s New Retro Filter Brings Vintage Cinematic Look to iPhone

Sandmarc’s New Retro Filter Brings Vintage Cinematic Look to iPhone

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On the left, a hand holds a black iPhone with a clip-on lens attached. On the right, a person with short curly hair and a leather jacket stands in front of a neon sign that reads "HOT SHO" with various decorations in the background.

As cameras and lenses have improved, some photographers and filmmakers have begun looking back at objectively "worse" vintage lenses with envy. There is a certain charm to softer lenses, and Sandmarc hopes to capitalize on the nostalgia craze with its new Retro Filter for iPhone.

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