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Canon Hopes New EOS R1 Will Help it Maintain a Tenuous Market Lead

Canon Hopes New EOS R1 Will Help it Maintain a Tenuous Market Lead

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A building featuring the Canon logo in large, red letters is shown against a bright blue sky. The structure has a modern glass facade, reflecting the surroundings. The Canon logo is prominently displayed at the top of the building.

As many know, Canon announced two new cameras this week, the Canon EOS R1 and the R5 Mark II. Canon Vice President Tsuyoshi Tokura spoke to Nikkei about what a camera like the R1 means for Canon and opened up about competition within the industry.

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