Inspire
Can Demna Shock Gucci Back to Life?
Design SceneWhen Kering announced Demna as the new creative director of Gucci, the fashion world responded with both fascination and unease. The stakes couldn’t be higher: Gucci is Kering’s most recognizable brand, a global emblem of Italian luxury, and the company’s biggest contributor to revenue. Yet the market’s response to the announcement was blunt, Kering’s stock […]
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