Inspire
Nelly Gocheva from T Brand Studio/The New York Times on new trends in lifestyle photography and our Spotlight Awards
Production ParadiseI want to see shots that tell real stories, genuine and unstaged — documentary-style photography that speaks directly to viewers. I’m looking for photos that pique curiosity and spark a reaction to secure my (and wider audiences’) attention: laughter, inspiration, shock, surprise. That being said, I won’t lie — I’m a huge fan of Viviane Sassen and Martin Parr’s work and organically lean toward similar approach and aesthetics.
