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The Art of Owning Your Zip Code
Skip Cohen Universityby Skip CohenYears ago, my good buddy Scott Bourne started talking about the importance of owning your zip code. In other words, making sure that all the retailers in your area knew who you were and what you did for a living. It's an easy concept, known to most of us through expressions like pounding the pavement or knocking on doors.The Adobe Stock image above is Bourbon Street in New Orleans. - It's not even close to being like the stores in most of your neighborhoods, bu [...]
