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Avoiding Subscriber Fatigue During Overwhelming Circumstances
JMG GalleriesHow to stand out in crowded inboxes by creating community and offering value to your subscribers.
During the past few weeks of the COVID-19 pandemic, your subscribers’ inboxes have been flooded with emails. It’s easy for any reader to feel overwhelmed when yet another email arrives. In the world of email marketing, we refer to this as subscriber fatigue.When your audience is experiencing subscriber fatigue, your emails can get lost in the crowd and are more easily ignored. However! There are still ways to email, engage, and serve your audience by offering value during this time, without contributing to the fatigue.…