LifeDesign is a hybrid production agency based in Cape Town, specialising in content generation from ideation (brand strategy + concept development) to creation (film production + direction) to implementation (bringing brand stories to life in the digital + real world). Helmed by creators Linda Notelovitz and Giovanna Winetzki, they find their passion in purposeful communication that creates meaningful connection in both the B2B and B2C markets. LifeDesign has a unique approach to their style of working in which they are able to fully integrate into your team to live your brand with you. Their most recent campaign was for Netherlands-based start-up The Farm Kitchen. The concept focused on presenting the brand's true essence: transforming the earth through regenerative agriculture for a better tomorrow. This story was brought to life through four unique films: 'Birth' (respect for the soil), 'Growth' (discovering the benefits of taste and health), 'Blooming' (experiencing Mother Nature’s love) and 'Being' (changing our behaviour to be kinder in the world).