Chris

As you flip through a glossy magazine or scroll through your social media feed, you come across a stunning image of a model wearing the latest perfume. She exudes perfection with her flawless skin, radiant smile, and captivating gaze. The image seems to whisper, "If you wear this perfume, you can be just as beautiful and glamorous as this model." But have you ever stopped to think about the story behind that image and what it truly represents?

As a professional photographer commissioned for an advertising shoot, the model becomes the symbol of the ideal woman, representing all those who look at the advert. She is objectified, reduced to a visual prop that embodies perfection, and the message is clear – use this product – you too can achieve that level of perfection. But in reality, the model is not a real person, but rather a carefully curated image created to sell a product.

Unfortunately, this objectification of models in advertising has also seeped into the world of amateur photography. Many aspiring photographers try to emulate the style of these advertising images, turning their friends, family, and acquaintances into mere visual objects. Instead of capturing their true personalities and characters, these photographs often lack life, soul, honesty, and truth. They become shallow representations of the subjects, devoid of their real essence.

As viewers, we may appreciate the visual aesthetics of these images, praising the photographer's skills and artistic flair on social media or online platforms. However, a portrait without a soul, devoid of character, is destined to be forgotten tomorrow, just another empty vessel in the sea of digital images.

So, as a photographer, what should be your driving passion and motivation? Is it the pursuit of truth, the desire for popularity, the obsession with graphically designed beauty, or the goal of selling a product? Or is it something deeper, something that goes beyond the surface?

The true essence of portrait photography lies in capturing the real character and soul of the subject. It's about going beyond the superficial aesthetics and delving into the emotions, expressions, and stories that make a person unique. It's about creating images that tell a story, evoke emotions, and resonate with the viewers on a deeper level.

Magda

When you focus on capturing the essence of your subject, your photographs become more than just pretty pictures. They become a window into the soul, a glimpse into the person behind the façade. They become timeless, leaving a lasting impact on those who view them.

So, the next time you pick up your camera, challenge yourself to look beyond the surface. Instead of reducing your subjects to mere objects, strive to capture their true essence. Embrace their imperfections, celebrate their uniqueness, and tell their stories through your lens. Because, in the end, it's not about the fleeting trends or fleeting popularity, but about the power of photography to reveal the beauty and truth in the world around us.

I would love to read your comments and please share this post if you found it interesting.

Paul

https://linktr.ee/paulindigo

Pat

Sarrusi Willem

Nicky

Stacey

Nadine