Tips & Tricks
9 Tips for Creating Social Media Marketing Videos
Photodoto TipsVideo marketing has increased in use over the years for engagement and immersive marketing. Today, 94% of marketers use video to increase their understanding of a product or service, and 86% of marketers believe video marketing has helped them generate more leads. It’s a good thing that numerous social media platforms like TikTok, Facebook, Instagram, and YouTube continue to allow the use of video in marketing.
With the right video marketing strategy on social media, you can gain brand awareness, establish authority, increase traffic, and generate quality leads. This post highlights nine important tips for creating social media marketing videos.
The Importance of Video in Social Media Marketing
Video content is becoming a bigger part of social media and the in-app experience. Whether it’s TikTok, Reels, or live streaming services, video content is now everywhere on social media. Social platforms continue to adopt video and stories, expand live stream capabilities and create different versions of DIY short-form videos.
Today, the average person spends around 16 hours per week watching videos online. This person could be anyone’s target audience,
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